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Step 1: We Chat

Brief and Scoping the Project

In order to make sure that we are both on the same page when creating your online vision we need to chat. The chat is to build a clear and concise brief so that I can understand what it is that you would like to achieve and more importantly what your business is about.

We will work closely together to figure out the best design using market and competitor research. The brief will be interpreted into a scope which will include a quote and what exactly is covered by the scope.

Step 2: Design

Look and feel Design

This is a proposed graphic layout to show the structure and design of your website homepage. The idea of the look and feel is to give you an idea of what the website may look like once finished. This is so that we can develop with purpose.

Temporary filler content will be used if content cannot be supplied at this stage. The temporary content will be changed during the building process.

Step 3: Raw Build

Building the raw Template

Once we have an idea of what the website needs to look like I can start working on the building templates and configuration of the website. I will build it on my testing domain online and send you a link once the raw build is done.

The raw build is to create the entire website in full so that if any changes need to happen can happen to templates or design we can manage them at this stage. If I do not have content to place, temporary filler content will be used. It also gives you an idea of where content needs to be placed.

Step4 : Content

Content Population

Once the raw build is approved we can move onto placing final content and making sure that the website is complete to the highest standards. All images, titles and content will be placed onto their dedicated areas. This includes products / events for more advanced builds.

A content document can be created along with a live editable spreadsheet of progress and needed content. These documents will be able to be edited and seen by both parties so that changes happen smoothly and everyone is working on one document.

Step5 : SEO

SEO and Tracking

The website has been built for Search Engine Optimization but now its time to fine tune the SEO so that we can yield the best results. SEO, Speed and Security plugins are also installed so that the website runs optimally. Analytics and Keyword accounts are made for the website for future use

Step6 : Finally ! Launch time.

Migrating to the live domain

Once the website is ready to go live a final look through will be made. The migration of the website will be done and the live site will be tested and double checked. User logins will be  created so that you can take over. Thats that your site is live and you have access to edit and add content. Changes to the website are valid for 2 weeks after going live free of charge. There are also maintenance packages available for tutorials and maintenance.


I am Dale van Moerkerken

Designer and Developer.

DVM About Image

I am Dale van Moerkerken and my passion is within the multimedia realm. My goal is to build long term relationships with clients and not once off experiences. I have pride in the work that I offer and deal with every job with the same amount of passion and care that is deserved. My offering is to provide professional and consistent services. I don’t claim to know everything about web design or development, but I do know how to problem solve. If theres a challenge I'll take it on and if its broken, I'll fix it, there’s always a way.

I graduated in 2013 and went straight into website design and development for a starting up Online Marketing Company in Johannesburg. I worked remotely from Durban.The company grew from 5 staff to 50 within 5 years. In 2018 I moved to a company called TNNG in Durban so that I could have a more hands on approach with a team and clients. In 2019 I decided to start my own freelance company because I felt that I could utalize my time better and I felt that I have something more to offer to clients that agencies were allowing. I am motivated and know how to keep to a schedule. I work very well with clients and teams despite working at home. Im outgoing and social but also dont need other people to motivate me.

Click Here to Download my CV

My Skills

Website Design / Development
Excellent knowledge in creating a website from concept to role out from scratch. Mobile is taken into account through out a build. Websites are created for end user accessibility. I custom build all my websites sometimes using static code but my best work is done on CMS.

Software knowledge
I am Competent in using Hosting software such as Cpanel, Xneelo and much more. Knowledgeable in the operation of Adobe Creative Software and phpMyAdmin. I love clean organised filing systems.

I collaborate with clients and peers to nurture and transform ideas into well thought out role-outs in order to get the best performance from campaigns.

I use strict protocols in order to make sure that the best SEO is done for websites.
Previous Development roles included:
Website development and Design.
Ui and UX Design.
Wireframe Constuction.
Brand Stratergy Building.
Campaign Construction.
Mobile App Design.
Joomla Development.
Wordpress Development.
Hosting and Email. Managment

Previous SEO roles included:
Yoast / Rank Math Configuration.
Page Element SEO / Meta.
Google Analytics.
Bing Webmaster tools.
Search console.
Google tag manager.
Google Cloud Services.
Facebook Pixel creation.


These are only some of my skills. I always interested in learning more and strive to push myself for perfection.


Employment History

February 2008 – March 2012
Durban / Capetown, South Africa

Intern at Ogilvy Action
November 2012 – December 2012
Durban, South Africa
Conceptualizing for advertising campaigns as well as creating a flash game regarding Movember.

Lead Full Stack Developer at Right Click Media
December 2012 – August 2018
Durban, South Africa
Designing, Developing and maintaining websites. Website hosting support for new and existing customers.Other responsibilities include graphic design as well as Desk top Publishing.

Head Developer at The No Nonsense Group
August 2018 – Present
Durban, South Africa
Designing, Developing and maintaining websites. Website hosting support for new and existing customers.Other responsibilities include database maintenance, email campaign development and new tech development.

Web Developer and Graphic Designer | Freelance
December 2012 – Present
Durban, South Africa
Designing, Developing and maintaining websites. Website hosting support for existing customers. * My freelance has always been done in my free time.

My Education

National Senior Certificate.
Crawford North Coast.
2006 – 2008.
Achievements - Senior Half colors in Art.
During High school I played 1st team Cricket, Hockey and Soccer. I also played Squash. My main Subjects were Technical Drawing, Art and Business Economics.
Durban – Westbrook, South Africa.

BA Degree, Creative Brand Communications.
Vega, The School of Brand Leadership.
Multimedia 2008 - 2012.
I studied Multimedia Development and Creative brand communication. I worked with creative ways to expand a brands awareness through media. I worked on Video Editing, Web Design / Development, Action Scripting and Flash Development, Visual Communication, Brand Building, UX / UI Design and Print media.
Durban / Capetown, South Africa.